Project 15 of ~34

🏫 School Scout

Independent School Application Research — For parents spending $40–80K/year on private schools. Data-driven decision support: academic outcomes, teacher turnover, student-teacher ratios, curriculum innovation, and cultural fit. Research service for K-12 school evaluation.

B2C EdTech School Selection Research

📋 Overview

What It Is

A research service for parents evaluating private K-12 schools. Parents input their top 5 school choices and the agent produces comprehensive comparison reports: academic outcomes (SAT/ACT averages, college placement rates), teacher turnover rates, student-teacher ratios, curriculum innovation, special program offerings, and cultural fit analysis. For $199–499 per comparison, parents get data-backed confidence in a decision that shapes their child's future.

Problem It Solves

👥 User Personas

🎯 Primary — Private School Researching Parent: Household income $150K+. Currently researching 3–5 private schools for K-12 enrollment. Wants objective data to complement the tour experience. Willing to pay for research that saves months of anxiety.
🏢 Wealth Management / Family Office: Advises high-net-worth families on education planning. Uses School Scout as part of their service offering. Higher ACV ($2K+/year retainer).
🏫 School District (Public): Public school districts use the same methodology to evaluate charter school options in their area. B2G sales motion.

✨ Core Features

📊 Academic Outcomes Research

Agent compiles: SAT/ACT averages, AP exam pass rates, college placement rates (where graduates go), Valedictorian/Salutatorian tracking, graduation rates, and any public academic achievements. Sources: school websites, state Department of Education databases, Niche.com, GreatSchools.org, and news archives.

👩‍🏫 Teacher Quality & Turnover Analysis

Agent researches: average teacher tenure, turnover rates (publicly available via state databases), teacher credential patterns (advanced degrees, certifications), and any published teacher recognition or awards. High turnover = unstable environment for children.

📐 Student-Teacher Ratio & Class Size

Agent compiles: student-teacher ratios by grade, average class sizes by subject, special class offerings (lab sizes, art studio, etc.). This is often listed on school websites but never in marketing materials prominently.

🧠 Curriculum Innovation Research

Agent evaluates: STEM programs, arts programs, language offerings, experiential learning (field trips, externships), teaching methodology (Montessori, IB, project-based), and any published curriculum innovations or awards.

🏠 Cultural Fit Analysis

Agent synthesizes: parent reviews from multiple sources (Niche, Google, Facebook groups), student testimonials, school values and mission alignment with family priorities, and community feedback patterns. This is qualitative data — synthesized by AI into a cultural fit scorecard.

📈 Summer Program Evaluation

Extends to summer programs: sleepaway camps, academic intensives, pre-college programs. Same methodology applied to summer options — increasingly competitive and expensive.

🏢 School Data Cooperative

Parents contribute admissions outcomes (where kids got in, waitlisted, rejected) to an anonymized database. Schools pay for this data to understand their competitive positioning. Creates a network effect: more parents = better data = better reports.

💰 Pricing Model

TierPriceIncludes
Single School Report $149 Deep dive on 1 school, 5-page report
Comparison Report $249 Side-by-side analysis of 3–5 schools, 10-page report with comparison matrix
Comprehensive District Analysis $499 Full district analysis (all schools), 20+ page report
Summer Programs $99/program Same methodology applied to camps and pre-college programs
Annual Subscription $599/year Unlimited single reports, comparison reports updated quarterly, first access to new metrics

📊 Success Metrics

>70%
Report Completion Rate
>40%
Repeat Customer (annual sub)
>65%
Parent NPS
>55%
Referral Rate

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